Brand New School Rocks eBay’s “Shop a Song” Campaign

The savviest of online shoppers know to head to eBay for even the most hard-to-find goods from all over the world. To highlight the vast array of items that can be found on the international marketplace, eBay linked up with Brand New School and agency Goodby Silverstein & Partners for their “Shop a Song” campaign.

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The five-spot campaign combines live action and animation and is set to songs by Billy Joel, Warren G. & Nate Dogg, Ke$ha, Florida Georgia Line, and Vance Joy. Deceptively simple, but clever, transitions synchronize with the lyrics to produce a series of spots that are as fun to watch as they are to sing along to.

The team at Brand New School’s Los Angeles office had to get creative with some of the more abstract moments, with each lyric turning into a puzzle to solve.

“The limitless feel of the site inspired the playfulness of the imagery as well as the transitions,” said Bisi. “A big inspiration was the seemingly infinite variety of items that can be purchased on eBay – from a gold-plated toy crossbow to a giant inflatable Velcro wall with accompanying Velcro bodysuit.”

Downloads:

Credits:

Client: eBay
Title: “Shop a Song” Campaign
Senior Brand Marketing Manager: Carey Malloy

Agency: Goodby Silverstein & Partners
Executive Creative Director: Margaret Johnson
Associate Creative Directors: Kristin Graham, Kate Catalinac
Senior Broadcast Producer: Conor Duignan
Account Manager: Melissa Buck
Assistant Acct. Manager: Rosie Breen
Business Affairs Manager: Heidi Killeen
Business Affairs Associate Manager: Kelli Cline

Production Company: Brand New School
Director: Robert Bisi
Designers: Waka Ichinose, Sakona Kong, Yoon Lee, Scott Uyeshima
CG Generalists: Andy Kim, Youn Kwack, Haozheng Cui
CG Rigger: Vinh Chung
2D Animators/Compositors: Scott Uyeshima, Andrew Soria, Maithy Tran, Simon Chan, Cameron Walser, Matt McLelland
Storyboard Artists: Max Forward, Tristyn Pease
Editor: Sean Uren
Managing Partner: Devin Brook
Executive Producer: Paul Abatemarco
Head of Production: Amy Russo
Senior Producers: Greg Heffron, Beth Vogt

Sound Design: LIME studios
Final Mix: Joel Waters

About Brand New School:

Brand New School is a creative company that believes in the power of design to tell stories and shape experiences. For over a decade we’ve been at the creative vanguard, solving problems and constructing the visual languages for the world’s most influential brands. Our process prizes collaboration, research, experimentation, laughter, failure, and discovery. We’ve been practicing these principles from our studios in New York and Los Angeles since 2000. While we’re proud of our illustrious history, we’re far more interested in writing the next chapter.